Exceeding Guests’ expectations is Disney’s service strategy, and paying attention to every detail is the tactic by which it is accomplished. – Be Our Guest
All week long my focus has been on books and reading:
- Reading the Year Out
- My Favorite Books of 2013
- Book Summaries Strengthen Reading as a Discipline for Critical Thinking
All organizations are driving toward the same goal – serving the people who purchase or use their products and/or services. Whether they are called clients, customers, constituents, or in Disney-speak, Guests – organizations must satisfy them or risk losing them.
Be Our Guest outlines proven Disney best practices and processes for generating customer loyalty and sound financial results. These principles can help your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer satisfaction.
Want to get a glimpse of the Disney magic? You can download a free book summary of Be Our Guest here.
Reading this Sums will only whet your appetite, so I encourage you to pick up Be Our Guest at your earliest opportunity – it will make a great New Year’s gift to your organizations’ leadership team!